Crew only, no passengers
My travel plans for the upcoming year are well documented, not so much my reasons pushing me towards it - I have been intentionally vague when queried on what I am actually doing.
It is true that my cryptic response is due in part to my plans not being entirely set in stone (aka make it up as you go) - primarily, it’s because I want engagement from people, not simply passing interest. I want to build a core group of loyal supporters and eventually fans, a group I can draw on to test ideas, garner feedback (and criticism) - who will help celebrate my successes and commiserate my inevitable failures.
I want my journey to be opt-in, first shared to those truly interested, not simply me shouting into my social channels as some sort of humblebrag.
The curse of Frictionless Engagement
Facebook & LinkedIn are great tools for communicating and connecting people but terrible for engagement. In my opinion a ‘like’ is akin to a raised eyebrow. Whereas most comments are the social equivalent of “Oh, yep” in response to a conversation. I am aware I may not garner terribly many of either for this particular post. I love getting likes and comments as much as the next guy, but I want to turn this basic engagement into a meaningful dialog.
There is an exception to this though, linking-to, reposting or sharing someones post on ones own channels. Unlike a 1-1 exchange between author and reader it is a public endorsement of the authors point of view and vastly increases the potential eyeballs - furthermore someone sharing someone else’s work carries more authority than someones own self-promotion. This is always meaningful and always appreciated (wink).
So with this in mind, I won’t be posting to Facebook or LinkedIn quite so much moving forward. Save for the occasional post to remind those who might be lagging behind that I am still around.
My primary medium will be this site and a group I am calling the ‘Super-yacht guest list’. For now just a mailing list but I hope to build a community around it.
Reserve your spot
For now all you need to do is hand over that most precious digital possession, your email address and along with it tacit agreement I can count on you when the time comes.
I will engage with people individually, in groups and with the group as a whole - for any number of things, ranging from but not limited to, you may be asked to;
- Check out a new post I’m particularly proud of
- Participate in market research for an upcoming project or hair-brained scheme
- Review a book chapter or particularly long post
- Test out a new product
- Assist in promoting a new project
- Help me form a government (you may have noticed the quiet rebranding of this site)
All are welcome on the Super-yacht,
but it is crew only, no passengers.
It goes without saying, I won’t be sleazy with your details or injudicious with your attention. Seldom more than a single monthly communication. For those that feel this is a little too engaged can still track my progress from the safe distance of Instagram or Twitter.